A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me cringe a little.
A lot of the advice being shared gives people false hope that if they conduct CRO correctly, they’ll see the millions roll in. It’s not that easy. The process is vigorous and requires a lot of time and effort — much more than the advice being shared will lead you to believe.
Whenever you hear a marketing practice referred to as “easy,” it’s usually not. Let’s look at some common CRO misconceptions and their uncommon realities.
Author: Ayat Shukairy
Co-founder & Head of Design